Organized for the first time in Türkiye, the Next-Generation Warehouse Systems and Intralogistics trade fair, HOW–Hub of Warehouse, concluded with great success and strong participation. Showcasing next-generation warehouse solutions, robotic technologies, software, and automation applications, the trade fair hosted 11,570 professional visitors and laid the foundation for global collaborations that will shape the future of the industry.

As Türkiye’s first major gathering in intralogistics, HOW–Hub of Warehouse was held at the Istanbul Expo Center. Organized by Hannover Fairs Turkey Fuarcılık A.Ş., the Türkiye office of Deutsche Messe AG, in cooperation with İSDER and supported by leading industry associations such as AKDER, CILT Türkiye, DEPODER, ENOSAD, LODER, TEDAR, UTIKAD, and WiLAT Türkiye, the trade fair was officially inaugurated with the participation of Annika Klar, Chairperson of Hannover Fairs Turkey, Serkan Karataş, Chairman of İSDER, Hakkı Karabörklü, Director General of Product Safety and Inspection at the Turkish Ministry of Trade, and Salih Sami Atılgan, Board Member of Istanbul Chamber of Commerce.

Over three days, intralogistics leaders showed strong interest in the trade fair, where the latest technologies in the industry—including smart warehouse solutions, software and automation applications, robotic technologies, and AGV & AMR systems—were all presented under one roof. Hosting 128 exhibiting companies from Türkiye, China, Denmark, Italy, and the United Arab Emirates, alongside 11,570 professional visitors, the event witnessed billions of liras worth of new trade agreements, global collaborations, and visionary discussions shaping the future of the industry. As a Deutsche Messe CeMAT event, HOW–Hub of Warehouse left a strong mark on the sector, bringing forward visionary approaches that will influence the future. The success achieved in its very first year strongly signals that the trade fair will remain a key event on the international intralogistics agenda in the years to come.

Women Forklift Operators Showcased Their Skills
One of the trade fair’s highlights was the Women Forklift Operators Competition. Organized in cooperation with LODER and Stokport, the competition featured women forklift operators demonstrating their skills in safety, speed, precision maneuvering, and loading. Sponsored by Jungheinrich, Temesist, Palex, Benoplast, UHS Transport Units, Koton and APA Publishing, the event increased the visibility of women’s power in the sector. During the panel “From Warehouse to the Future: Women’s Power in Logistics,” strong messages were also delivered about the importance of female employment in the industry.

Start-ups Presented Their Solutions in the Application Area
In the New Technologies and Application Area, start-ups, software companies, and technology developers presented their solutions throughout the trade fair. In this special area, visitors experienced a live demo of the logistics automation process from order to delivery using Anot Automation's cloud-based technology. During the three-day HOW- Hub of Warehouse, over 40 leading industry experts and association representatives shed light on the future of intralogistics and warehousing in various panels. Topics included value-added logistics strategies, the future of logistics and warehousing, sustainable warehouse solutions, integrated supply chain approaches, and the role of e-commerce logistics. In addition, the "HOWTALKS" Linkedin live broadcasts, which were launched on social media 1 month before the trade fair, continued in the fair area, and interaction was increased by obtaining the opinions of 10 professional guests, both exhibitors and visitors, about the sector and the trade fair.

Next Edition of HOW–Hub of Warehouse: September 23–25, 2027!
After successfully concluding with strong participation from the intralogistics industry, the next edition of the trade fair will once again take place at the Istanbul Expo Center, on September 23–25, 2027.